It *should* go without saying, but email marketing adds more money in your business. Think about it - with email, you have a direct line to your audience which means you can reach the right people at the right time and sell them into your offers. But, and it’s a big BUT - you can’t just write any old email and expect to convert your audience. You have to know how to write words that will leave your audience begging for more. So how can you sell your audience into your offers - by turning client case studies into emails that convert.

I know what you might be thinking - can I really use client case studies to book more clients? Yes! A million times - YES!

Use these steps to turn your client case studies into emails that book you more clients.

Step 1: Oof, I have a problem

Problems, problems, and more problems - every client has them. Think about how your clients felt before working with you - overwhelmed, on the verge of throwing in the towel, or drowning in a pool of frustration (or maybe all of the above).

Example of a client pain point:

Inconsistent branding equals a full-on trainwreck. None of my branding is consistent which is confusing the heck out of my leads. I don’t even know how to fix this mess.

Step 2: Someone usher in the real MVP - YOUR OFFER

You know how your mom picks up the phone and brags about how downright awesome you are? You need to channel that same energy when it comes to your offers. This is not the time to shy away or be modest - go all in about how your offers are the freaking best thing since sliced bread.

Example of your offer:

Brand Intensive: Yeah, a logo is cool, but CHECK THIS OUT - a logo is not a brand. A brand will stand out and get you seen, because it is the heart and soul of your business. A logo won’t cut it anymore and it’s time to create a timeless brand - that’s where I come in. I snoop (well, research but c’mon ‘snoop’ sounds wicked cool) so I know your business like I know every lyric to “Good as Hell” (shout out to Lizzo). I dig deep focusing on strategy, design, and your you-ness to create a brand that sticks out from the crowd. I pull out all the stops until your jaw is on the floor (yeah, I’m that good - some say the best).

Step 3: The client transformation

Now here comes the transformation - describe how your offer transformed your clients feelings. Describe how your client overcame their challenges with the help of your offer. Did your client go from wanting to hide under the covers to shouting about their brand from the rooftops?

Example of the client transformation:

“I pinched myself, no seriously - this is too damn good.” I didn’t say these words, but I would be lying if I said I didn’t shout “HELL YEAH” after hearing them.

Step 4: Craft your email

Part 1: A Story

Part 2: Information

Step 1: Oof, I have a problem
Step 2: Someone usher in the real MVP - YOUR OFFER
Step 3: The client transformation

Part 3: Conclusion + CTA

Below is a sample email. If you’d like Maria to help write an email for you, click here for information on her services >

Let me set the scene. There I was jamming it up, nodding to the best, counting eight steps - channeling my inner Beyonce. Then all of a sudden I hear “CUT” - I couldn’t believe my ears. Wait this can’t be happening - did the dance coach just cut me?

Needless to say, I was crushed but here’s more truth to the story - I didn’t know anything about choreography, the stamina I would need or that an inflatable tube man had more rhythm than twelve year old me - so as much as it pains me to say, I deserved to be cut. If I had rhythm, the dance routine down, and the energy to keep up - maybe I would have made it past round one.

Now, think of your website in a similar way - does your website have what it takes to make the cut?

If right now you’re thinking you want to give up and throw in the towel every time you think about your branding - keep reading.

This is how one of my clients felt before working with me. “Inconsistent branding equals a full-on trainwreck. None of my branding is consistent which is confusing the heck out of my leads. I don’t even know how to fix this mess.”

It *should* be a no-brainer, but you should have a brand that showcases your you-ness. Yeah, a logo is cool, but CHECK THIS OUT - a logo is not a brand. A brand will stand out and get you seen because it is the heart and soul of your business. A logo won’t cut it anymore and it’s time to create a timeless brand - that’s where I come in. I snoop (well, research but c’mon ‘snoop’ sounds wicked cool) so I know your business like I know every lyric to “Good as Hell” (shout out to Lizzo). I dig deep focusing on strategy, design, and your you-ness to create a brand that sticks out from the crowd. I pull out all the stops until your jaw is on the floor (yeah, I’m that good - some say the best).

A well-designed brand can evoke emotions that your clients can’t put into words.

Now here comes the good part - how my client felt after working together. “I pinched myself, no seriously - this is too damn good.” I didn’t say these words, but I would be lying if I said I didn’t shout “HELL YEAH” after hearing them.

It’s time that your branding goes from inconsistent to a cut above the rest. With the right branding, you can captivate your audience and turn them into clients.

If you’re ready to pinch yourself because your branding is just THAT GOOD, book a free discovery call. I can’t wait to turn your branding woes into wows.

P.S. Here’s a link to my portfolio, nothing fancy just real people saying real words about how downright awesome my brand intensives are.

Work with Maria

By leveraging the power of client case studies in your emails, you’re not just narrating success stories; you’re creating a compelling journey from problems to solutions. Get this - your ideal clients already know they have a problem. They want to know how you can solve their problems. You can do this by using client pain points, showcasing your irresistible offer, and highlighting the transformative power of your services to book more clients. It’s time to let your case studies do the heavy lifting.

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Learn more about Maria's email copy writing services >