Why You Need a Signature Service
Why You Need a Signature Service
Welcome back to another episode. We are going to be diving into three reasons why you need a signature service. If you don’t have a signature service yet, I am going to highlight three of the main reasons why it will really help your business outcomes.
Before we dive in, I want to briefly explain what I mean by the term “signature service.” It is where you have the same service that is delivered to all clients. It has clear package inclusions that are not custom-made for each individual client. It's got a specific price point, a specific inclusion, and it has a signature framework or process you use.
If you offer three package options, then your signature option is the main package that you primarily promote. That package has a very clear price point, a very clear inclusions list and a process you follow.
If you are brand new to business and you have never offered a package before, you will need to work your process out by trial and error.
Next week, I want to talk more about a case study of my signature service and what that looks like over time.
1. Differentiate Yourself
The first reason why I recommend having a signature service is because it allows you to differentiate yourself. You will stand out by having a unique clear framework of how to get results. This will also give you a competitive edge.
Be clear about what you are offering and this will help to increase bookings and make you stand out in the market.
2. Increases Client Satisfaction
Making the client experience much easier increases the client satisfaction.
Custom work is about having to juggle too many items at once. Therefore, if you have a signature service, then you have increased productivity and can give results quickly and efficiently.
Your goal is to continue to get repeat results for clients using a signature service.
3. Allows Easy Scaling
The third reason is it allows you to scale easier. By that I mean it's easier to promote a signature offer than it is trying to market multiple offers.
Your signature service can lead onto other services you offer, making your marketing easier.
If you have different services and different ideal clients, I still suggest having one signature service that you're at least focused on for the month.
So, to recap, having a signature service allows you to stand out in your niche, get better client satisfaction and makes marketing easier.
If you want any help with your signature service or you're still a little bit unsure about it all, please send me DM on Instagram @with Hannah and Co. I am more than happy to help you refine your signature service and show you what this could really mean for your business. I would also love for you to tag me on Instagram. Please share your biggest takeaway from this episode and leave me a 5-star review as well.
I can't wait to hang out with you on next week's episode.
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